In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Identify three location-specific keywords and incorporate them into your homepage or a key service page. SEO Anomaly Monitor local impressions in GBP Insights over two weeks to measure impact. Focus on creating high-quality content that naturally earns links, and steer clear of black-hat tactics – they’ll land you in hot water with Google. Focus on fixing three key problems, like adjusting text size, improving button spacing, or optimizing navigation. Enhance performance further by compressing images and enabling lazy loading.

Turn a Standard Post Into a Long-Form post

Understanding how to do keyword research is one of the most crucial aspects of on-page SEO. It primarily involves optimizing various aspects of a website according to Google best practices and known or suspected factors Google finds important or valuable. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

• You can continuously enhance your website’s search ranking by taking action based on these insights.
• If you’re in business and looking for prospective clients you may wish to filter the images and information you share.
• Analytify makes it even easier for WordPress users to harness GA4’s full potential.
• In GA4, you can track 404 errors by setting up specific events or using the “Page Unavailable” report, which helps you monitor pages that users cannot access.

See the strategy that turned $875 in ad spend into nearly $3,000 in sales. Constantly look at updating your content and check on competitors onpage 1 to see what is working,” suggests Taylor. Don’t forget to “look for common elements in high-ranking pages that yours is missing,” says Lockedown Design & SEO’s John Locke. Naturally, “Google picked up on this emerging trend yearsago and, within the past several months or so, Google has officially switched over to mobile-first indexing. Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices. Similar to distance, proximity impacts how close your business appears to the searcher.

Mobile friendliness

Though these keywords garner a lower number of searches each month, the people placing these searches are often further down funnel and ready to complete a purchase. It was invented by Larry Page and Sergey Brin in 1996 while they were at Stanford and was a key factor in Google’s early success and differentiation from other search engines. These systems are designed to better understand what pages are about and the importance and authority of web pages based on the link structure of the web.

Your Google rank might also be called your rank on a search engine results page (SERP). If, for example, you provide landscaping services, you won’t show up for a search about dentists, and that’s good. Obviously, you don’t need to know your Google rank for every SERP.

SEO Tools FAQs

Many rank checker tools offer step-by-step guidance to ensure that businesses can efficiently configure their tracking settings. Several rank checker tools stand out for their effectiveness in monitoring GMB rankings. AgencyAnalytics offers a Rank Tracker that allows users to monitor local GMB rankings across various locations and keywords. Encourage customers to share content and create strategies that span social media platforms to boost traffic.

For instance, it’ll display the readability rate, advise the keywords to use, and even highlight the tone of voice that might need to be improved. Writing quality also has to do with keyword optimization, which must be natural. Google’s recent algorithm update started prioritizing mobile performance among many other factors. It’s not strange given these somewhat shocking statistics from Explodingtopics.com. Namely, over 60% of all website traffic originates from mobile devices. Thankfully, researching keywords is dead simple and everyone can do it.